Private label articles are articles that you are free to do with as you like - add your name to them, re-write them, claim them as your own. Many websites today are promoting PLR or private label rights articles and e-books but unless you know how to use them you could do more harm than good.
Private Label Articles and Duplicate Content
If you have done any research into search engine optimization then one of the things you will have probably seen is the warnings regarding duplicate content. If you want to submit articles to directories such as Ezinearticles.com you also need to ensure that they are not duplicate content. Private label articles as they stand are duplicate content, however, you have the right to re-write them and if you want to use them to get quality links to your website quickly then this is what you need to do. You need to ensure that each article is re-written in different words so that it does not get picked up by the search engines as duplicate content.
Although re-writing may seem difficult, the advantage of using PLR articles for this is that you will not need to do any research because everything has been done for you - you just need to take what is already there and put it into your own words.
Break Down Private Label E-Books to Get More Articles for Article Marketing
Another thing you may be able to do with your private label rights e-books is to break them down into a number of smaller pieces which can then be uploaded as articles with your resource box at the bottom and so get more links. Once again it is recommended that you change the words to ensure that it is not considered duplicate content.
Public Domain Books
In addition to private label rights products which are generally newer and specifically designed to allow others to claim as their own, you also get public domain works which are older works where the copyright has expired and has not been renewed. Thousands of these works are available on sites such as Gutenberg.org. With public domain works you will want to use them as a base for your articles but then just ensure that all content is up to date as many topics covered may include information that was correct in the 1800's and early 1900's but is no longer up to date. Update the information, re-word it and then use these as more articles for your article marketing.
Re-writing Your PLR and Public Domain Articles with SEO
Once you have a collection of PLR and public domain articles to re-write, you should also ensure that you re-write them using good search engine optimization practices which will enable you to be easily found on the search engines.
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